Post by account_disabled on Mar 7, 2024 11:30:39 GMT 5
Christopher Vogler, consultant for Disney scripts for years , combined Campbell's studies with the theories of the linguist Vladimir Jakovlevič Propp expressed in his 1928 text "Morphology of the fairy tale", inserting some elements of "The Golden Bough" of anthropologist James Frazer and the theory of Jungian archetypes, managing to summarize the model of the hero, closely linked to the scheme of the journey: the hero receives a call, an input which tears him away from his ordinary world so a mentor instructs him and helps him overcome his fear, convincing him to try the hero finds himself passing a first test thus entering an extraordinary world they then arrive in the deepest burrow where he will face the central test getting a reward for his action finally after going through a transformation and growth he returns home to his ordinary world with the elixir.
There is a lot of talk about storytelling , that is, the concept that in business Greece Telegram Number Data communication and in sales in general, telling stories is essential to involve our target. However, few return to the origins of what true storytelling is. Vogler, Propp and Campbell are three experts who have been able to lay the foundations for an analysis and reevaluation of the archetypal path , bringing to light a valuable pattern both in the analysis phase and in the content production phase. A fundamental methodological approach, as we have already explained in the article on corporate storytelling , when you have to tell your entrepreneurial story , deal with an important topic or explain something online that must remain particularly impressed in the target's memory.
The Narrative Path and the Roles But how do you apply the hero's journey to your brand narrative? For example, identifying the hero , which you might think could only be the brand itself, which has insights, information, strategies, messages, products and services capable of changing the lives of its audience. But in truth there are no fixed roles : the public can also be the hero, since it lives and moves in its ordinary world, with its own habits, certainties, balances. The brand can thus come into play , calling the public to change, proposing new scenarios and visions (through the use of its products/services). Building trust is a real challenge, but the brand acts as a mentor, helper and facilitator, with distinctive tools to achieve the goal.
There is a lot of talk about storytelling , that is, the concept that in business Greece Telegram Number Data communication and in sales in general, telling stories is essential to involve our target. However, few return to the origins of what true storytelling is. Vogler, Propp and Campbell are three experts who have been able to lay the foundations for an analysis and reevaluation of the archetypal path , bringing to light a valuable pattern both in the analysis phase and in the content production phase. A fundamental methodological approach, as we have already explained in the article on corporate storytelling , when you have to tell your entrepreneurial story , deal with an important topic or explain something online that must remain particularly impressed in the target's memory.
The Narrative Path and the Roles But how do you apply the hero's journey to your brand narrative? For example, identifying the hero , which you might think could only be the brand itself, which has insights, information, strategies, messages, products and services capable of changing the lives of its audience. But in truth there are no fixed roles : the public can also be the hero, since it lives and moves in its ordinary world, with its own habits, certainties, balances. The brand can thus come into play , calling the public to change, proposing new scenarios and visions (through the use of its products/services). Building trust is a real challenge, but the brand acts as a mentor, helper and facilitator, with distinctive tools to achieve the goal.